Marketing Events as a Supportive Tool for Customer Loyalty formatIsbn:Softcover - 9783838662367 Landwirtschaft und Medizin

Landwirtschaft und Medizin

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Marketing Events as a Supportive Tool for Customer Loyalty formatIsbn:Softcover - 9783838662367 Landwirtschaft und MedizinInhaltsangabe: Abstract: Part one briefly introduces the reader to the topic and the research objectives. Moreover, the methodical approach to meet the research objectives will be presented. Part two provides the theoretical framework of customer loyalty. Terms, advantages and strategies related to customer loyalty are introduced. Furthermore, the report illustrates factors that support the development of customer loyalty and evaluates the