Strategies for Responsible Business formatIsbn:Softcover - 9783656649441 -- Semiotics and Mass Communication

-- Semiotics and Mass Communication Research: Key Intersections / Biocca

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Strategies for Responsible Business formatIsbn:Softcover - 9783656649441 -- Semiotics and Mass CommunicationSeminar paper from the year 2013 in the subject Communications Public Relations, Advertising, Marketing, Social Media, grade: 65, University of Aberdeen, course: MBA, language: English, abstract: Corporate Social Responsibility is a traditional concept which has existed since before the World War II, (A. B. Caroll & K. M. Shabana). The evolution of concept theoretically relates to Abrams (1951), who argued that companies should not only focus on