Service Marketing Innovations - some general concepts MEng. F. Lucka nach dem Sophistes
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Service Marketing Innovations - some general concepts MEng. F. Lucka nach dem SophistesSeminar paper from the year 2010 in the subject Business economics Offline Marketing and Online Marketing, grade: 1,0, RWTH Aachen University, language: English, abstract: Terms like service quality, customer satisfaction and customer loyalty are often associated with competitive advantage, sustainability and long term profitability. Most people would agree that satisfied customers are the best candidates to evolve into loyal customers. However, even
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