Intercultural Issues in Online Communication: A German-Egyptian Comparison Rutilius Taurus Aemilianus 000 international tätige Unternehmungen mit
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Intercultural Issues in Online Communication: A German-Egyptian Comparison Rutilius Taurus Aemilianus 000 international tätige Unternehmungen mitInhaltsangabe: Abstract: In these times of rapid increase of internet usage, the question arises for multinational companies (MNCs) whether to standardise or adapt their internet presence to different cultural groupings or even subcultures. The overall target of this research is therefore to assist MNCs by producing recommendations concerning the promotion of products and services for a particular transnational consumer group. Therefore, country
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