Pure Styling Primer 200ml American Crew apply to hair and distribute

apply to hair and distribute through to the ends

How to use: Shake well

enjoyed and endorsed by hairdressers in more than 60 countries worldwide confirming Denman as the hairdressers hairbrush

tension-free wet combing as it swiftly detangles knots and coats tresses in protection against UV and heat-styling damage

Argan Butter

Pure Styling Primer 200ml American Crew apply to hair and distributePure Styling Primer serves as a protective base coat designed to prep your hair for styling, ensuring lasting volume and fullness. Infused with our exclusive Pure Complexa blend of 100% certified organic extractsthis rapid blow dry tonic extends the life of your style while offering protection against UVA, UVB, and other sun related damage. The innovative formula not only cuts blow dry time significantly but also leaves your hair perfectly primed for