American Crew Light Hold Texture Lotion 250ml Haircare Subtype_Styling Products Easy application - pump provides

Easy application - pump provides even distribution for general or targeted application

This shampoo is perfect for weakened and damaged hair as it restores moisture and rebuilds elasticity

This product is perfect for those who want a strong hold and matte finish for their hair

ball-tipped ionic pins* reduce frizz and improve manageability

Intensely conditions hair for smooth

American Crew Light Hold Texture Lotion 250ml Haircare Subtype_Styling Products Easy application - pump providesAmerican Crew Light Hold Texture Lotion 250ml is a water based styling product that provides subtle control with low shine, making it perfect for creating a natural, barely styled look with minimal effort. This texture lotion is formulated with natural extracts like ginseng to make hair look thicker and increase manageability, and it remains pliable and distributes evenly throughout hair. It provides a healthy gloss to hair, adds body and fullness,