Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy Weight Maintenance Diets There is no television or

There is no television or stereo

as well as concise ways to identify them

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Stopwatch Marketing: Take Charge of the Time When Your Customer Decides to Buy Weight Maintenance Diets There is no television orHow long does it take to buy a loaf of bread? A pair of shoes? A car? These are trick questions. Imagine a hundred potential customers in the same store, each holding a stopwatch. Some of their stopwatches are ticking very fast (grabbing a bottle of wine before a party), some glacially slow (agonizing over the perfect bottle for a first date). Some, in fact, arent ticking at all. For todays savvy marketers understanding how much time and energy